Journal - November 2014

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The Shop 1114 N. Coast Hwy Encinitas CA 92024

SMALL BUSINESS SATURDAYS! We opened up our first shop in Leucadia (the northern part of Encinitas) CA and we would love it if you popped in to say hello Wednesday -Saturdays 12-5pm! Particularly on this Saturday being Small Business Saturdays we can’t express how much this means to us as a brand. We started by hand sewing each suit and selling it out of our tiger painted ice cream truck with @roamhawaii on the North Shore of Oahu. We are the definition of grass roots, start ups & supporting local. We believe you should give back to the community you live in and we’re grateful to be embraced by our communities in HI & CA! We can’t express our gratitude to everyone who has supported us along the way, family, friends, and everyone in the industry we have never felt so loved and hands down wouldn’t be where we are today if it wasn’t for your support! That being said if you happen to be in the greater San Diego area, pop in say hello, try on a few suits, we would loveeee to see you!

Xo Melissa & Marissa

And for online sales of 30% OFF use code: THELITTLEGUYS .Sale last through Cyber Monday!


Tribe 2015 IssademarKenyaonepiece1 IssademarPoemabottom3 Issademarpoema2 IssademarMoroccotopbottom CJENandBEC_IDM_006resized IssademarSaoPauloonepiece IssademarMoroccoTop&bottom CJENandBEC_IDM_002 Issademarmaliatop&bottom2 maliatopbottomfront JENandBEC_IDM_003resized IssademarMayatop&bottom IssademarSolaTop IssademarSolaTop&PoemaBottom IssademarPoemaTop&bottom IssademarMaliaTop&BottomB&W IssademarMakenasuitSharkprint IssademarMakenasuitshark 21resizedpg.rt cmyk Marc_Paula_Kayne ©_68A0350 IssademarZiatop&bottom IssademarZiatop&bottom1 IssademarSanaaOnepiece IssademarSunsettop IssademarHinaTop&Bottom IssademarPoemabottom z25resizedJENandBEC_IDM_004 saharabottoms Issademarkailitop1 IssademarKailitop2 IssademarSanSebastian JENandBEC_IDM_013resized IssademarHonotopSunsetBottom IssademarHonotop CJENandBEC_IDM_010resized CJENandBEC_IDM_009resized IssademarKenyaonepiece CJENandBEC_IDM_011 CJENandBEC_IDM_012

We poured our heart and souls into this collection and hope you enjoy it! It’s our biggest collection yet, we brought back all of our favorites and brought in 17 new bodies with 5 colorways and 2 prints! There is a lottttt to choose from! We stayed true to the roots of Issa de’ mar; Fashion x Function and each piece is designed with adjustable straps, removable pads, and our newest feature reversible bottoms! We were inspired by the geometric patterns of African Tribes as well as Native American Tribes and wanted to create a lookbook that took you to a far away place, and so we present you TRIBE 2015 – Moroccan Dreams. We can not express our gratitude for everyone who has welcomed us so warmly into this industry and all the girls who support us and let us continue to live our dreams. We are still just two surfer girls running after our passion, with that being said we hope you love the collection as much as we do!

With Love,

Melissa & Marissa