Journal - February 2014
Our Spring Summer 2014 Collection ESCAPE is finally here and we can not express how excited we are to share it with you! We have been so overwhelmed by the positive attention that our Tahitian Sunrise Collection has gained and can not thank you enough for your continual support of Issa de’ mar! With that said, the bar was set and pressure was on to design and create our second collection while still staying true to our Issa de’ mar aesthetic and most importantly our customers!
The Escape Collection has brought back your favorites from the Tahitian Sunrise Collection and also updated and added new pieces that we hope you’ll love as much as we do! We’re looking to bridge the gap between fashion and function, with our roots being in surfing we believe one suit should take you from the line up to a night out on the town seamlessly. But aside from detail and design the heart of Issa de’ mar is travel, thus why we are so excited about our new Escape Campaign! Each suit is named after one of our favorite travel destinations or one that is still on the “to do” list. We’re hoping to take you to a new destination each month that inspires and lets you escape for a little, even if just for a daydream. So make sure to check the blog and stay updated so you can #ESCAPEwithISSA each month as we feature a new Escape destination and Photo Journal.
“Escape to a deserted Island” was shot by some of our closest friends Brooke Dombroski, Ha’a Keaulana & Bryce Johnson on Tahiti, Kauai & Oahu. We were so blown away by all the shots we complied them and created our SS14 Lookbook which can be viewed on our ‘Collections’ page. Tahiti, Kauai & Oahu are places we hold near and dear to our hearts and on any given day a quick mind travel to any of these places can put your thoughts at ease. “We travel not to escape life, but for life not to escape us” -Unknown
Xx Melissa & Marissa